# 11-058/1 (2011-03-24)

Author(s)
Rene van den Brink, VU University Amsterdam; Agnieszka Rusinowska, Universite Paris I Pantheon-Sorbonne; Frank Steffen, The University of Liverpool Management School (ULMS)
Keywords:
Collective choice, follower, influence, opinion leader, power, satisfaction, axiomatization
JEL codes:
D71, D85

This discussion paper led to a publication in 'Social Choice and Welfare', 2013, 41(3), 671-683.

A well-known model in sociology and marketing is that of opinion leadership. Opinion leaders are actors who are able to affect the behavior of their followers. Hence, opinion leaders have some power over their followers, and they can exercise this power by influencing their followers choice of action. We study a two-action model for a society with opinion leaders. We assume that each member of the society has an inclination to choose one of these actions and that the collective choice is made by simple majority of the actions chosen by each member. For this model we axiomatize satisfaction and power scores, which allow us to investigate the effects of different opinion leader-follower structures.