# 15-065/VIII (2015-05-29)

Author(s)
Achim I. Czerny, VU University Amsterdam, the Netherlands; Erik T. Verhoef, VU University Amsterdam, the Netherlands; Anming Zhang, University of British Columbia, Canada
Keywords:
Continuous uncertainty types, demand uncertainty, cost uncertainty, monopoly, newsboy problem
JEL codes:
D42, D80, L91

This paper distinguishes uncertainty types that differ continuously with respect to the degree to which uncertainty affects the optimal price/price markup or optimal quantity. A monopoly example is used to show that seemingly strong assumptions on functional forms can represent a wide variety of different scenarios, while (implicit) assumptions on continuous uncertainty types can lead to quite special results. Monopoly examples of the newsboy problem type are further used to show that the optimal capacity level and the optimal composition of capacity in terms of the number and size of production units depends crucially on the type of uncertainty and the employed functional forms for utilities and costs.