The Role of Customer Mindset Metrics in Optimal Advertising Decisions
Vardan Avagyan (Erasmus University Rotterdam)
- Brown Bag in Business Economics - Marketing
Vardan Avagyan (Erasmus University Rotterdam)
Bård Harstad (University of Oslo, Norway)
Georgios Petropoulos (MIT and Stanford University, United States)
Bauke Visser
Matthias Haentjens (Leiden University) and Ross Spence (AFM)
Mike Baye (Indiana University, United States) and Dan Kovenock (Chapman University, United States)
Michiel van Crombrugge
Dana Sisak
Jori Korpershoek
Robert Dur
Pablo Querubin (New York University, United States)
Pierre Boyer (CREST, École Polytechnique, France)
Ernesto Dal Bó (UC Berkeley, United States)
Marco Musumeci, Aisha V. Schmidt, Saeed Badri
Ivo Arnold (Erasmus University Rotterdam)
Vladimir Karamychev (Erasmus University Rotterdam)
Ekaterina Zhuravskaya (Paris School of Economics, Frannce)
Arjan Non
Otto Swank
Maarten de Ridder (London School of Economics)