• Graduate program
    • Why Tinbergen Institute?
    • Program Structure
    • Courses
    • Course Registration
    • Recent PhD Placements
    • Facilities
    • Admissions
  • Research
  • News
  • Events
    • Summer School
      • Crash Course in Experimental Economics
      • Introduction in Genome-Wide Data Analysis
      • Research on Productivity, Trade, and Growth
      • Econometric Methods for Forecasting and Data Science
  • Times
Home | People | Martijn de Jong

Martijn de Jong

Research Fellow

Erasmus University Rotterdam
Organizations and Markets


Martijn G. de Jong is a professor of marketing research at the Erasmus School of Economics (ESE).
He teaches Global Marketing and Marketing Research was formerly the academic director of the master program in marketing.

Prof. De Jong's work has been published in the most prestigious marketing journals, such as Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Quantitative Marketing & Economics. His work has also appeared in top psychometric and psychological journals like Psychometrika, Journal of Personality and Social Psychology. He serves on the editorial boards of the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, and the International Journal of Research in Marketing.

Professor de Jong was named an MSI Young Scholar in 2009. He is the recipient of the 2015 Paul E. Green award for best paper in the Journal of Marketing Research, Tilburg University's dissertation award 2007, the Johannes Cornelis Ruigrok award 2009 by the Dutch Social and Economic Council, the ERIM outstanding young researcher award 2009, the Erasmus Research prize 2010, and the Christiaan Huygens award 2010 presented by the minister of education. Major grants received during his career include the EUR fellowship 2007, a Niels Stensen stipend 2007, and the Netherlands Organisation for Scientific Research VENI and VIDI grants.

He obtained his PhD in marketing from Tilburg University in 2006, and holds an MSc in Econometrics from Erasmus University. He has been a visiting scholar at Columbia University since 2008.

Prof. De Jong has acted as a consultant for various companies in the market research, luxury, and addictive substances industries, for universities, and he has also served as a legal expert witness.

List of publications

de Jong,M.G. and Pieters,F.G.M.. 2018. Assessing Sensitive Consumer Behavior Using the Item Count Response Technique. Journal of Marketing Research

Yang,C. and Toubia,O. and de Jong,M.G.. 2018. Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments. Journal of Marketing Research, 55, 783--800

de Jong,M.G. and Fox,J.P. and Steenkamp,J.B.E.M.. 2015. Quantifying Under- and Over-reporting In Surveys Through a Dual Questioning-Technique Design. Journal of Marketing Research, 52, 737--753

Yang,L. and Toubia,O.T. and de Jong,M.G.. 2015. A Bounded Rationality Model of Information Search and Choice in Preference Measurement. Journal of Marketing Research, 52, 166--183

Almeida Camacho,N.M. and de Jong,M.G. and Stremersch,S.. 2014. The effect of Customer Empowerment on Adherence to Expert Advice. International Journal of Research in Marketing, 31, 293--308

de Jong,M.G. and Lehmann,D and Netzer,O.. 2012. State-Dependence Effects in Surveys. Marketing Science, 31, 838--854

Toubia,O. and de Jong,M.G. and Stieger,D. and Fueller,J.. 2012. Measuring Consumer Preferences Using Conjoint Poker. Marketing Science, 31, 138--156

de Jong,M.G. and Pieters,F.G.M. and Fox,J.P.. 2010. Reducing Social Desirability Bias Via Item Randomized Response: An Application to Measure Underreported Desires. Journal of Marketing Research, 47, 14--27

Steenkamp,J.B.E.M. and de Jong,M.G.. 2010. A Global Investigation Into the Constellation of Consumer Attitudes Toward Global and Local Products. Journal of Marketing, 74, 18--40

Steenkamp,J.B.E.M. and de Jong,M.G. and Baumgartner,H.. 2010. Socially Desirable Response Tendencies in Survey Research. Journal of Marketing Research, 47, 199--214

de Jong,M.G. and Steenkamp,J.B.E.M. and Veldkamp,B.P.. 2009. A Model for the Construction of Country-specific, Yet Internationally Comparable Short-form Marketing Scales. Marketing Science, 28, 674--689

de Jong,M.G. and Steenkamp,J.B.E.M. and Fox,J.P. and Baumgartner,H.. 2008. Using Item Response Theory to Measure Extreme Response Style inMarketing Research: A Global Investigation. Journal of Marketing Research, 45, 104--115

Donkers,B. and Verhoef,P.C. and de Jong,M.G.. 2007. Modeling CLV: A test of competing models in the insurance industry. Quantitative Marketing and Economics, 5, 163--190