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01-099/1 - Customer Directed Advertising and Product Quality


  • Authors
    Lola Esteban; Jose M. Hernandez, Universidad de Zaragoza; Jose Luis Moraga-Gonzalez, Groningen University
  • Publication date
    October 16, 2001
  • Keywords
    customer directed advertising; mass advertising; monopoly; quality; targeted advertising
  • JEL
    L12; L15; M37