How Great Companies Deliver Both Purpose and Profit
Speaker(s)Alex Edmans (London Business School, United Kingdom)
Date and time
February 23, 2021
14:00 - 15:15
Purpose is one of the corporate buzzwords of 2020, with the politicians, the public, and even investors themselves calling on businesses to serve wider society. But it seems unrealistic to think about purpose in a pandemic when companies are strapped for cash, and companies also have a responsibility to their shareholders. Is there a trade-off between purpose and profit, or is it possible for companies to achieve both?
This talk will critically examine the case for purposeful business, using rigorous evidence and real-life examples to show what works – and, importantly, what doesn’t. It will discuss practical ways for businesses of all sizes to put purpose into practice, and how investors and citizens can play their part. Professor Alex Edmans will draw on his new book, “Grow the Pie: How Great Companies Deliver Both Purpose and Profit”, which was named to the Financial Times Business Books of the Year for 2020.
There is no paper for this seminar, instead you can find Prof. Edmans’ book here.
This seminar will take place online. Go to https://acle.uva.nl and click on "Register now" to sign up for online attendance and receive the Zoom link.