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Home | People | Stefan Stremersch

Stefan Stremersch

Research Fellow

Erasmus University Rotterdam
Organizations and Markets
industrial organization, innovation, marketing


Stefan holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair of Marketing at the Erasmus School of Economics in Rotterdam (Netherlands). He graduated with the highest honors from Tilburg University (Ph.D. in Business Economics, 2001) and Ghent University (B.A and M.A. in Applied Economics, 1996).

His current research interests focus on innovation and marketing strategy, commercialization of new technology, new product growth, grassroots innovation, innovation tournaments, innovation in the life sciences. His work has appeared in leading scholarly journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science and Management Science. His work has featured in both national and international press, including The Economist.

Stremersch has won several awards, such as the Harold H. Maynard Best Paper Award of the Journal of Marketing (2002), the IJRM Best Paper Award (twice; in 2012 and 2014), the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands (awarded only once every four years to an economist), and the Rajan Varadarajan Early Career Award of the American Marketing Association (in 2008). He was awarded the American Marketing Association Global Marketing Award in 2006. In 2009, a paper published in Journal of Marketing cited him as the second most prolific scholar in top marketing journals. In 2015, Stefan was awarded the prestigious International Francqui Chair by Ghent University (Belgium). In 2018, he was named an EMAC Fellow, among only 20 Fellows that are appointed until retirement to externally represent the European Marketing Academy.

He is also a Professor in the Marketing Department at IESE Business School. He serves on the editorial boards of several leading journals, including Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing and Marketing Science. From 2006 till 2009, he has been the editor-in-chief of the International Journal of Research in Marketing. At Journal of Marketing, he serves as an Associate Editor.

List of publications

Van Everdingen,Y. and Hariharan,V.G. and Stremersch,S.. 2019. Gear Manufacturers as Contestants in Sport Championships: An Assessment of Breeding and Branding Returns. Journal of Marketing

Almeida Camacho,N.M. and Nam,H.R. and Kannan,P.K. and Stremersch,S.. 2018. Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity. Journal of Marketing

Stremersch,S. and Kappe,E. and Venkataraman,S.. 2017. Predicting the consequences of marketing policy changes: A new data enrichment method with competitive reactions. Journal of Marketing Research, 54, 720--736

Stremersch,S. and Kappe,E.. 2016. Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry. Marketing Science, 35, 915--933

Liberali,G. and Muller,E. and Rust,Roland T. and Stremersch,S.. 2015. Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32

Stremersch,S. and Almeida Camacho,N.M. and Vanneste,S.J. and Verniers,I.W.J.. 2015. Unraveling Scientific Impact: Citation Types in Marketing Journals. International Journal of Research in Marketing, 32, 64--77

Almeida Camacho,N.M. and de Jong,M.G. and Stremersch,S.. 2014. The effect of Customer Empowerment on Adherence to Expert Advice. International Journal of Research in Marketing, 31, 293--308

Gelper,S.E.C. and Stremersch,S.. 2014. Variable selection in international diffusion models. International Journal of Research in Marketing, 31, 356--367

Roberts,J.H. and Kayande,U and Stremersch,S.. 2014. From academic research to marketing practice: Exploring the marketing science value chain. International Journal of Research in Marketing, 31, 127--140

Roberts,J.H. and Kayande,U and Stremersch,S.. 2014. From academic research to marketing practice: Some further thoughts. International Journal of Research in Marketing, 31, 144--146

Sood,A and Kappe,E.R. and Stremersch,S.. 2014. The commercial contribution of clinical studies for pharmaceutical drugs. International Journal of Research in Marketing, 31, 65--77

Stremersch,S. and Landsman,V. and Venkataraman,S.. 2013. The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, 32, 89--110

Lemmens,A. and Croux,C and Stremersch,S.. 2012. Dynamics in the international market segmentation of new product growth. International Journal of Research in Marketing, 29, 81--92

Almeida Camacho,N.M. and Donkers,B. and Stremersch,S.. 2011. Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30, 305--320

Landsman,V. and Stremersch,S.. 2011. Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, 75, 39--54

Stremersch,S. and Verniers,I.W.J. and Croux,C. 2011. The global entry of new pharmaceuticals: a joint investigation of launch window and price. International Journal of Research in Marketing, 28, 295--308

Stremersch,S. and Heil,O. and Lehmann,D.R.. 2010. Marketing competition in the 21st century. International Journal of Research in Marketing, 27, 161--163

Stremersch,S. and Lehmann,D.R. and Dekimpe,M.G.. 2010. Preface to 'The chilling effects of network externalities'. International Journal of Research in Marketing, 27, 1--3

Stremersch,S. and Goldenberg,J. and Libai,B. and Muller,E.. 2010. The Evolving Social Network of Marketing Scholars. Marketing Science, 29, 561--567

Binken,J.L.G. and Stremersch,S.. 2009. The effect of superstar software on hardware sales in system markets. Journal of Marketing, 73, 88--104

Stremersch,S. and Lehmann,D.R.. 2009. From the (Past) Editors (editorial). International Journal of Research in Marketing, 26, 257--258

Stremersch,S. and Van Dyck,W.M.J.. 2009. Marketing of the life sciences: a new framework and research agenda for a nascent field. Journal of Marketing, 73, 4--30

Stremersch,S. and Lehmann,D.R.. 2009. Preface to a debate (editorial). International Journal of Research in Marketing, 26, 153--153

Stremersch,S. and Lemmens,A.. 2009. Sales Growth of New Pharmaceuticals Across the Globe: the Role of Regulatory Regimes. Marketing Science, 28, 690--708

van Everdingen,Y.M. and Fok,D. and Stremersch,S.. 2009. Modeling Global Spillover of New Product Takeoff. Journal of Marketing Research, 46, 637--652

Stremersch,S.. 2008. 25 years of IJRM: Reflections on the past and the future. International Journal of Research in Marketing, 25, 143--148

Stremersch,S.. 2008. Health and marketing: the emergence of a new field of research. International Journal of Research in Marketing, 25, 229--233

Stremersch,S. and Lehmann,D.R.. 2007. Editorial. International Journal of Research in Marketing, 24, 1--2

Stremersch,S. and Tellis,G.J. and Franses,P.H.B.F. and Binken,J.L.G.. 2007. Indirect Network Effects in New Product Growth. Journal of Marketing, 71, 52--74

Stremersch,S. and Verniers,I.W.J. and Verhoef,P.C.. 2007. The quest for citations: drivers of article impact. Journal of Marketing, 71, 171--193

Ghosh,M. and Dutta,S. and Stremersch,S.. 2006. Customizing Complex Products: When Should the Vendor Take Control ?. Journal of Marketing Research, 43, 664--679

Dellaert,B.G.C. and Stremersch,S.. 2005. Marketing Mass Customized Products: Striking the Balance between Utility and Complexity. Journal of Marketing Research, 42, 219--227

Stremersch,S. and Verhoef,P.C.. 2005. Globalization of Authorship in the Marketing Discipline: Does it Help or Hinder the Field?. Marketing Science, 24, 585--594

Stremersch,S. and Tellis,G.J.. 2004. Understanding and managing international growth of new products. International Journal of Research in Marketing, 21, 421--438

van den Bulte,C. and Stremersch,S.. 2004. Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test. Marketing Science, 23, 530--544

Wuyts,S.H.K. and Stremersch,S. and Dutta,S.. 2004. Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation and profitability. Journal of Marketing, 68, 88--100

Wuyts,S.H.K. and Stremersch,S. and van den Bulte,C. and Franses,P.H.B.F.. 2004. Vertical marketing systems for complex products: A triadic perspective. Journal of Marketing Research, 41, 479--487

Stremersch,S. and Weiss,M. and Dellaert,B.G.C. and Frambach,R.T.. 2003. Buying modular systems in technology-intensive markets. Journal of Marketing Research, 40, 335--350

Tellis,G.J. and Stremersch,S. and Yin,E.. 2003. The international takeoff of new products: the role of economics, culture, and country innovativeness. Marketing Science, 22, 188--208

Stremersch,S. and Tellis,G.J.. 2002. Strategic Bundling of Products and Prices: a new synthesis for marketing. Journal of Marketing, 66, 55--72